Spot Mobile Launch is a branded icon on the consumers handset that links to a
branded destination (typically a company mobile/WAP site). Spot Mobile Launch generates extra
traffic to the mobile site and increases consumer loyalty. Spot Mobile Launch also allows
easy access to the branded destination without the hassles of manual loading.
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Branded icon on the
phone menu |
Brand logo display for loading screen |
Branded mobile site |
The consumer locates the branded icon on the handset menu |
When the icon is clicked / selected, a branded loading page is displayed while the phone is 'launching' to the mobile site. |
The handset goes to the mobile site. |