Spot Mobile Reach is a mobile advertising platform that connects advertisers
directly with consumers / end-user. When a consumer receives an incoming call or SMS, a
targeted and profiled advert is displayed on the handset. The user then has the option to discard
the advert or interact with the advert. During the whole process, the consumer is not
disrupted from normal operation of using the mobile phone.
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Before incoming call |
Incoming call activates
the advert |
Call to action from advert |
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Caller id is displayed as a number or name if the receiving consumer has then listed in their contacts. |
Once the consumer has finished the call the call the ad will remain for a short period of time. The caller then has an opportunity to interact with the ad. |
How does it work?
- The consumer opts-in via advertiser promotional activity.
- The application is download the same way a consumer downloads a ring-tone or mobile game.
- The consumer fills in a quick survey form on the phone once the application is downloaded.
- Then the consumer is ‘live’ and will have ads display on incoming calls and SMS.